Name: Twenty Years of (Re)Branding Post-Communist Romania/Alina Dolea
Brand: Institutul European
Price: 35.74 RON
Availability: InStock

Descriere & specificații

Summary: Behind the BUZZ words: public diplomacy, nation branding, public relations for nations; Country promotion as social construction; The making of a public issue: 20 years of (re)branding Romania; Romanian public diplomacy after 1989; A controversial touristic brand: from 'Romania, simply surprising' to 'Explore the Carpathian garden'; After all, can Romania be branded? Promoting Romania abroad has been a mainstay on the public agenda in post-communist Romania, closely linked to national identity and, most recently, intra-EU migration topics. Gradually, civil society representatives, scholars, professional associations, as well as media and communication and branding consultants have all come to involve in what eventually became a recurrent debate, questioning how representative and efficient actually was each new governmental initiative or concept for promoting Romania. This book is the first to draw a 20-years longitudinal analysis and to offer an overview of the main stages in the construction of Romanias promotion as a public issue that concerns the entire Romanian society. Starting from 1990 and continuing up to 2010, this book identifies key institutional actors (ASG, MAE, MT, ICR), establishes a chronology of practices and campaigns of nation branding, public diplomacy and public relations, as well as certain types of discourses about Romania and its promotion. Assuming a constructivist approach, this extensive research privileges previously neglected aspects, su